Radio Circle / Radio Station Communities
- When You Add the Ability to Send Ad Results What a Difference it Makes!
Adding a Community to your radio station becomes a powerful advertising tool itself. Pooling advertisers together that already stand on their own online, or providing a business with the solution creates the power of the network. The social networking space has taken off over the past several years, but we noticed that radio stations have really not created communities around their stations? Since we are in the business of providing Micro Social NetworX, we see this as a huge opportunity to help improve radio station sales.
"When we advertise on KNLF radio here in Quincy California, we just have to hope that people are hearing our commercials... once in a while someone will mention the station, but if we received a report every month on how many people are looking at our services through the station's online community, I would certainly feel better about my investment with that station."
Radio is in a unique position not only to create the advertisers online presence with our automation, but to also promote the individual business in that community... and the community as a whole. As both are advertised the radio station begins to develop a valuable asset that can be a profit center for many years to come. Creating a way to provide reportable advertising results in one fashion or another is of major importance.
"Good Afternoon... KHBCRadioMarketplace.Com has a new member called Jerky Pizza. They are offering 2 for 1 coupons you can print right now by going to KHBC.Com and clicking on Radio Marketplace button. You will quickly be able to find Jerky Pizza and get your coupons"
Notice in the sample ad above that although you are advertising Jerky Pizza, you are also advertising your own community as a whole? As more and more Internet visitors come in the traffic counts to the participating advertisers go up... I.e. better results for all of the advertisers not just the one. The monthly advertising reports will become so good that more advertisers will likely renew their spots.